Your CRM Is Sitting on Revenue. Here's How SMS Reactivation Unlocks It.

If you run a service business — conservatories, solar, roofing, dental, financial services, home improvement — your CRM is almost certainly full of leads that never converted. Maybe they enquired six months ago. Maybe they got a quote but went quiet. Maybe you simply ran out of time to follow up.

Those leads cost you money to acquire. And most businesses just let them sit there, gathering digital dust.

We built LeadRevive to solve this problem. It's an SMS reactivation tool that takes your dead leads and runs automated campaigns to bring them back to life. The aim is to help teams follow up consistently and measure what happens.

When SMS reactivation makes sense

SMS can suit a short, relevant follow-up when the recipient can be lawfully contacted. Its value depends on list quality, permission, timing and the offer. We do not publish a universal open or response rate: measure delivered messages, replies, qualified conversations and completed sales separately.

Check permission before uploading a list

A previous enquiry is not blanket permission for marketing texts. For individual subscribers, you generally need consent or to meet every condition of the products and services soft opt-in: details collected during a sale or negotiations, your own similar offerings, and an opt-out offered when collecting details and in every message. Check the ICO's marketing guidance and retain evidence before sending.

Exclude people who opted out, maintain a suppression list and review how old the enquiry is. A send-rate limit does not establish consent or legal compliance.

How It Works

The process is straightforward:

1. Upload your dead leads — export a CSV from your CRM with names, phone numbers, and optionally what they enquired about
2. Choose a campaign template — we've built industry-specific sequences for conservatories, solar, dental, financial services, roofing, and home improvement
3. The system runs a multi-touch drip — a series of SMS messages spaced over days, designed to feel personal, not spammy
4. AI classifies every response — interested, not interested, or needs follow-up. No manual sorting
5. Hot leads land in your pipeline — ready for your team to call and book

What Makes This Different

There are plenty of tools that send bulk SMS. LeadRevive is purpose-built for reactivation, and the details matter:

• Smart send windows — messages only go out during business hours. No texts at midnight
• Rate limiting — 500 messages per day with 1-per-second throttling. This controls sending throughput; it does not establish marketing permission
• AI response classification — using GPT-4o-mini with keyword fallback. When someone replies "Yeah I'm still interested in getting that quote", the system knows what to do with it
• Visual pipeline — drag-and-drop kanban board so you can see exactly where every lead sits, with full conversation history
• Campaign analytics — response rates, classification breakdowns, campaign comparisons. You know what's working

The Economics

This is the part that gets business owners' attention.

You've already paid to acquire these leads. Google Ads, Facebook campaigns, referral fees, trade shows — whatever your acquisition channel, that money is spent. The leads are already in your CRM, but messaging, campaign management and sales follow-up still have costs.

We work on a commission-only basis. There's no upfront fee, no retainer, and no monthly charge. We run the campaign, and you only pay when a reactivated lead actually converts into a paying customer. If nobody buys, you pay nothing.

Commission-based pricing limits upfront commercial cost, but the campaign still needs permission checks, careful handling of replies and a clear attribution agreement.

For a hypothetical example, a 15% response rate from 500 eligible leads would mean 75 replies; this is an assumption, not a measured result or forecast. If you close 10% of those, that's 7–8 new jobs from leads you'd written off. And you only pay a commission on the ones that actually close.

What the Campaigns Look Like

The templates are designed to feel human, not automated. Here's an example sequence for a home improvement company:

Hi {name}, it's {company}. You enquired about {service} a while back. Are you still thinking about getting that done? We've got some availability coming up. Reply STOP to opt out.

If no response after two days:

Just following up, {name}. No pressure at all — just wanted to make sure you didn't miss my last message. It's {company} again. Happy to give you a quick quote if you're still interested. Reply STOP to opt out.

Simple. Direct. Personal. And because the system handles classification automatically, your team only spends time on the people who respond positively.

Who This Is For

LeadRevive works best for service businesses that:

• Have a CRM with 200+ leads that never converted
• Rely on booked appointments or quotes to generate revenue
• Don't have time for manual follow-up on old leads
• Want a low-cost way to generate revenue from existing data

If that sounds like your business, those leads aren't dead — they're dormant. And a well-timed text message might be all it takes to wake them up.

Reviewed and updated 1 October 2026.